In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP

There is a lot of hype about AI, and specifically Machine Learning, in the news today. A lot of that news is good, and the benefits everyone talks about applies to all fields, even SEO. Machine Learning is all about taking quantities of data that a person could not possibly comprehend and processing it quickly.

Everyone should know by now that SEO is a long-term strategy. Short term tactics that boost ranking tend to get shut down by search engines fast and faster. However, using a few proven tactics, you can generate additional growth for your b2b site in rankings, traffic, and links with a few techniques. The first step

Google is changing the way it handles location-specific search. The changes will affect mobile search, the Google app for iOS, desktop search, and Google Maps. Previously, when you search, your results are shown on a top-level domain that is your country code. Going forward, all search will revert to the location of the device. For

Google was given a fine of $2.9 billion as part of an antitrust finding by the European Commission for favoring its content. The commission has given Google until the 28th of September to propose a remedy, even as the search giant appeals the decision. The formal statement of objections filed in 2015 was the basis

Remarketing is a powerful tool that has seen a resurgence this year as both Google and Bing introduce new tools to target visitors that came close to purchase, only to change their minds. Companies now target these users, and while this is an effective way to increase sales, it does not take advantage of the

Google I/O 2012 saw the introduction of Google Now, a contextual service that provides relevant information based on content, location, and other data from Google properties proactively. Google Now included a voice-assistant that was the primary competitor to Siri at the time. Google even described the service as the future of search. Fast forward to

Google’s Autocomplete is not a new feature, but it is getting some new changes to make the streamlined search feature better. Currently, Google’s autocomplete uses just a few letters to predict an entire query. As you’ll see, there have been some downsides to that process. These new changes may mean big things for the future

Google knows it has a problem. The quality of their search results was never an issue until the recent fake news epidemic. Before, Google’s algorithm used the popularity of pages to determine both its value and its relevance. However, with such a massive fake news movement, incorrect and sometimes offensive content was surfacing as truth.

There is supposedly more than 200 signals part of the Google algorithm. It would require a lot of time and money to ensure compliance will all the known signals. The most productive and practical approach would be to look at the most critical elements. There are two types of critical SEO tasks. The first is