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The pros and cons of inbound marketing

Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks

The Evolution of SEO

Article Written by Pierre Zarokian. Search Engine Optimization, more popularly known as SEO is the backend work that goes into helping the ranking of your website or pages in the search engines. SEO used to be a pretty basic set of operation that has now developed into a more complex and nuanced discipline. Lets look

WordPress SEO Tips

Article by Web Design Express. Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages. Cut the Clutter WordPress comes with some defaults that are fine

Why local businesses need to focus on SEO

Article provided by RepEngage. Local businesses do not always consider investing in web marketing tools in the same way as online businesses do. This is detrimental for their businesses as they should be making the most of technology in their marketing strategy. A recent report from Google has shown the rising importance of mobile technologies

Ripoff Report Removal: Your Options Explained

The website “Ripoff Report” allows anonymous users to complain about a business, individual or organization. It allows for users to attach proof, and its complaints tend to rank well in search. This can be a major problem for businesses trying to compete in search for new customers. Here are some tips for RipoffReport post removal and reputation

Link building research and analysis

An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that

Tips to Improve Your Landing Page Conversion Rate

Article by Pierre Zarokian of Submit Express. When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper

Google Local Search: A history

Local search is important for Google and has seen many changes over the years. The number of changes has kept SEO professionals and local businesses on their toes. Here is a list of changes Google made to Local search in the recent past: 2016 In 2016, Google shook up the local search market by taking