Google was given a fine of $2.9 billion as part of an antitrust finding by the European Commission for favoring its content. The commission has given Google until the 28th of September to propose a remedy, even as the search giant appeals the decision. The formal statement of objections filed in 2015 was the basis
Remarketing is a powerful tool that has seen a resurgence this year as both Google and Bing introduce new tools to target visitors that came close to purchase, only to change their minds. Companies now target these users, and while this is an effective way to increase sales, it does not take advantage of the
Google I/O 2012 saw the introduction of Google Now, a contextual service that provides relevant information based on content, location, and other data from Google properties proactively. Google Now included a voice-assistant that was the primary competitor to Siri at the time. Google even described the service as the future of search. Fast forward to
Google’s Autocomplete is not a new feature, but it is getting some new changes to make the streamlined search feature better. Currently, Google’s autocomplete uses just a few letters to predict an entire query. As you’ll see, there have been some downsides to that process. These new changes may mean big things for the future
Google knows it has a problem. The quality of their search results was never an issue until the recent fake news epidemic. Before, Google’s algorithm used the popularity of pages to determine both its value and its relevance. However, with such a massive fake news movement, incorrect and sometimes offensive content was surfacing as truth.
There is supposedly more than 200 signals part of the Google algorithm. It would require a lot of time and money to ensure compliance will all the known signals. The most productive and practical approach would be to look at the most critical elements. There are two types of critical SEO tasks. The first is
Article by Pierre Zarokian. One of the biggest mistakes most bloggers make is that they write great content and expect to get traffic without promotion. Unless the blog already has a significant following, backlinks and social shares need to be earned. One of the best methods of getting these links and shares is using blogger
Summary: Creating a Wikipedia page for your brand or business can bring a substantial amount of traffic as well as other perks. A Wikipedia page can bring an immense amount of publicity to your company, small business, or even yourself (if you just so happen to make a name for yourself). One of the many
Every webmaster or blogger should have a system in place for content creation and ranking those pages in Google. There is evidence that sites that update more frequently has a fresh content association with their site. Here is a three-step process that any webmaster can use to getting content out there and ranking well. Step
When e-commerce sales are broken down by sources, the sales generated by referral traffic and recommendations are third largest behind direct traffic and search engine traffic. That is more sales than from traffic referred from social media. What makes this traffic so valuable? The problem with shopping online is the sheer number of options available.