Category: Social Media

Link building research and analysis

An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that

Important SEO foundations

There is supposedly more than 200 signals part of the Google algorithm. It would require a lot of time and money to ensure compliance will all the known signals. The most productive and practical approach would be to look at the most critical elements. There are two types of critical SEO tasks. The first is

Google Panda 101

As a webmaster, you might have heard of two of the most important parts of the core Google algorithm: Penguin and Panda. Penguin looks at the quality of incoming links. Panda, on the other hand, takes the opposite tack and looks for low-quality content on the site. Panda was initially introduced to deal with the

How to build backlinks

The only way to rank higher on Google (or any other search engine for that matter) is to get more backlinks. The best content in the world is pointless if nobody sees it. This is why actually building backlinks is important. The more backlinks to you get, the higher you rank. There are a few

Male Population on the Rise on Pinterest

Pinterest was traditionally believed to be a female-centric social media site. The percentage of women on the site was believed to be around 70-80. The site holds a huge collection of recipe pictures, craft and decoration ideas and as such was more appealing to the female population. Pinterest has,however, recently revealed that men are more