One of the biggest mistakes most bloggers make is that they write great content and expect to get traffic without promotion. Unless the blog already has a significant following, backlinks and social shares need to be earned. One of the best methods of getting these links and shares is using blogger outreach.
Blogger outreach is a technique used to build a relationship with other bloggers in your niche. There are several ways to do this, here is one such method:
The first step is to make your presence in your niche known to other bloggers. Take a post that you rank well for but are short of links and shares. Identify the competition in a Google search and find all other bloggers who have commented or shared those posts. Then follow them on all their social networks and comment on their posts. Ideally after sometime they will know who you are based on some of your responses to their posts.
The second step is to actually reach out to those bloggers directly. If you can get their email address then send a mail introducing yourself and that you would like to keep in touch. Alternatively you can reach using social media or contact forms on their websites. Introduce yourself and offer to help them with any issues they might have.
Once you have built a relationship, you can start to highlight your content that they might find useful. The backlinks should follow.