Category: SEO

Dealing with the management as an SEO professional

Understanding and getting results with both SEO and SEM is difficult enough, but as most consultants know, dealing with the management is just as important. Here is what to expect and how to approach the management of your clients: Roles – The first and most important aspect is to know who you will be dealing

The pros and cons of inbound marketing

Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks

Step-by-step system for getting rankings in Google

Every webmaster or blogger should have a system in place for content creation and ranking those pages in Google. There is evidence that sites that update more frequently has a fresh content association with their site. Here is a three-step process that any webmaster can use to getting content out there and ranking well. Step

WordPress SEO Tips

Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages. Cut the Clutter WordPress comes with some defaults that are fine for when you’re first creating

How to establish your presence online

By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be

Free SEO and marketing tools

There are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found: Google Webmaster Tools – This is a must have for any webmaster or website

What is known so far about RankBrain

Google is using machine learning to improve its search engine results. The system, known internally as RankBrain was first revealed by Bloomberg and eventually confirmed by Google. Here is everything that is known publicly about the new ranking signal: RankBrain is the name of Google’s maching learning AI system that functions as one of the

The Evolution of SEO

Search Engine Optimization, more popularly known as SEO is the backend work that goes into helping the ranking of your website or pages in the search engines. SEO used to be a pretty basic set of operation that has now developed into a more complex and nuanced discipline. Lets look at some of the highlights

4 Reasons Why You Should Use Email Marketing Templates

While being creative and original works wonders for marketing, there are times when it is totally unnecessary. This is why it is better to use email marketing templates as it provides all the necessary elements of a marketing message. Some of these include a header image, footer, list of ideas or articles, calls-to-action and a