Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages.
Cut the Clutter
WordPress comes with some defaults that are fine for when you’re first creating your site. After you have everything set up, remove defaults you don’t need to minimize clutter and make your site more appealing to visitors, especially mobile browsers.
Create Relevant Categories
Change the “uncategorized” default in the admin area and replace it with a category that’s actually relevant for your site. For SEO purposes, relevant categories for your posts will definitely help with ranking.
Switch to a Static Page
If you want to do more with your WordPress page than showcase blog content, make your page static. This feature minimizes indexing and duplicate content errors and places more of an emphasis on other content on your site.
Install Google Analytics for WordPress
Avoid 404 errors and be aware of what’s going on with your WP pages by installing Google Analytics for WordPress. No California Internet marketing strategy is going to be effective without accurate stat tracking. Visitors are tracked by username, so you also won’t get false data from administrators accessing the site.
Choosing the right California Internet marketing company is another step you can take when looking to get the most out of your WordPress site. Working with a team that stays aware of trends and technology shifts can give you more time to focus on your business.
Sticky Web Media is a Los Angeles marketing agency that helps increase visibility in search through localization and SEO marketing.