Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks
An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that
Article by Pierre Zarokian of Submit Express. When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper
Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)
By Pierre Zarokian from ReputationStars.com Your reputation is important, especially if your one of the millions who are out of work and looking for a job. You may be one Google search away from employment, so you don’t want sites like TheDirty.com creating problems for you. Sites like TheDirty prey on people who think the
Everyone should know by now that SEO is a long-term strategy. Short term tactics that boost ranking tend to get shut down by search engines fast and faster. However, using a few proven tactics, you can generate additional growth for your b2b site in rankings, traffic, and links with a few techniques. The first step
Google was given a fine of $2.9 billion as part of an antitrust finding by the European Commission for favoring its content. The commission has given Google until the 28th of September to propose a remedy, even as the search giant appeals the decision. The formal statement of objections filed in 2015 was the basis
Remarketing is a powerful tool that has seen a resurgence this year as both Google and Bing introduce new tools to target visitors that came close to purchase, only to change their minds. Companies now target these users, and while this is an effective way to increase sales, it does not take advantage of the
Summary: Creating a Wikipedia page for your brand or business can bring a substantial amount of traffic as well as other perks. A Wikipedia page can bring an immense amount of publicity to your company, small business, or even yourself (if you just so happen to make a name for yourself). One of the many
Sean Garrity of DealCrunch recently sat with Pierre Zarokian, the CEO of Submit Express, to discuss new techniques for reputation management and online marketing. 2016 saw Google bringing even more updates to its robust ranking algorithm, and small businesses should stay up to date with this knowledge if they hope to succeed. Who is Submit