Category: Marketing

Link building research and analysis

An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that

The pros and cons of inbound marketing

Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks

The simplest method of using inbound marketing

Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)

Tips to Improve Your Landing Page Conversion Rate

When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper steps can significantly increase your sales.

Never Stop Growing Your Customer List

In email marketing, it’s crucial that you never stop the growth process. Once you’ve started creating a list for your customers through email marketing, you should always strive to make it grow. This will bring in more customers to your business. Following this, you’ll also have the potential to increase sales and increase the awareness

How to build backlinks

The only way to rank higher on Google (or any other search engine for that matter) is to get more backlinks. The best content in the world is pointless if nobody sees it. This is why actually building backlinks is important. The more backlinks to you get, the higher you rank. There are a few

The Do’s and Don’ts of Email Subject Lines

Written by eTargetMedia Email marketing is one of the best ways to reach your target audience. But like most marketing methods, it’s constantly evolving. What worked yesterday might not work today, especially when it comes to something as important as subject lines. So how do you capture the attention of your target audience with the