Free SEO and marketing tools

seoscapeThere are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found:

Google Webmaster Tools – This is a must have for any webmaster or website owner who wants to improve their seo and organic web traffic. It is now known as Google Search Console

Bing Webmaster Tools – Some sites still get a lot of traffic from Bing so while it is not as essential as Google’s, it is still worth signing up.

Google Instant – This is the Google Search feature that autocompletes as you type. It can be a very good indicator of what people are searching for online.

Google Trends – Use this to check out trends, search volumes and the seasonality of keywords. This uses historical data so it might not always be accurate as certain circumstances can change.

Ubersuggest – Will give you all the Google Instant results for a broad keyword search. Good tool for keyword research.

MailChimp – Is an email list marketing service that is free for lists up to 2000 subscribers. Good way to start your email list.

MergeWords – Take two words and it will give every different combination of those words that work. Great for working on the long tail content.

SEO Tools for Excel – This turns Excel into a dream for SEO professionals. This does have a learning curve so is not recommended for beginners.