The simplest method of using inbound marketing

Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)

Step-by-step system for getting rankings in Google

Every webmaster or blogger should have a system in place for content creation and ranking those pages in Google. There is evidence that sites that update more frequently has a fresh content association with their site. Here is a three-step process that any webmaster can use to getting content out there and ranking well. Step

Using referral invitations to drive sales

When e-commerce sales are broken down by sources, the sales generated by referral traffic and recommendations are third largest behind direct traffic and search engine traffic. That is more sales than from traffic referred from social media. What makes this traffic so valuable? The problem with shopping online is the sheer number of options available.

Check your writing with this editing checklist

One of the best ways to improve as a writer is to have an editor who can go through your articles and make corrections accordingly. There are automated online services that do this, but none of them are partially effective. For those who don’t have access to an editor or find it too costly, here

Google Panda 101

As a webmaster, you might have heard of two of the most important parts of the core Google algorithm: Penguin and Panda. Penguin looks at the quality of incoming links. Panda, on the other hand, takes the opposite tack and looks for low-quality content on the site. Panda was initially introduced to deal with the

WordPress SEO Tips

Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages. Cut the Clutter WordPress comes with some defaults that are fine for when you’re first creating

How to establish your presence online

By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be

Free SEO and marketing tools

There are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found: Google Webmaster Tools – This is a must have for any webmaster or website