Tips to Improve Your Landing Page Conversion Rate

Article by Pierre Zarokian of Submit Express. When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper

Google Local Search: A history

Local search is important for Google and has seen many changes over the years. The number of changes has kept SEO professionals and local businesses on their toes. Here is a list of changes Google made to Local search in the recent past: 2016 In 2016, Google shook up the local search market by taking

The simplest method of using inbound marketing

Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)

How to establish your presence online

By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be

Dealing with the management as an SEO professional

Understanding and getting results with both SEO and SEM is difficult enough, but as most consultants know, dealing with the management is just as important. Here is what to expect and how to approach the management of your clients: Roles – The first and most important aspect is to know who you will be dealing

Google announces AMP for Email

In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP

How AI can improve SEO performance

There is a lot of hype about AI, and specifically Machine Learning, in the news today. A lot of that news is good, and the benefits everyone talks about applies to all fields, even SEO. Machine Learning is all about taking quantities of data that a person could not possibly comprehend and processing it quickly.