Using referral invitations to drive sales

When e-commerce sales are broken down by sources, the sales generated by referral traffic and recommendations are third largest behind direct traffic and search engine traffic. That is more sales than from traffic referred from social media. What makes this traffic so valuable? The problem with shopping online is the sheer number of options available.

Check your writing with this editing checklist

One of the best ways to improve as a writer is to have an editor who can go through your articles and make corrections accordingly. There are automated online services that do this, but none of them are partially effective. For those who don’t have access to an editor or find it too costly, here

Google Panda 101

As a webmaster, you might have heard of two of the most important parts of the core Google algorithm: Penguin and Panda. Penguin looks at the quality of incoming links. Panda, on the other hand, takes the opposite tack and looks for low-quality content on the site. Panda was initially introduced to deal with the

WordPress SEO Tips

Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages. Cut the Clutter WordPress comes with some defaults that are fine for when you’re first creating

How to establish your presence online

By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be

Free SEO and marketing tools

There are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found: Google Webmaster Tools – This is a must have for any webmaster or website

Tips to Improve Your Landing Page Conversion Rate

When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper steps can significantly increase your sales.

What is known so far about RankBrain

Google is using machine learning to improve its search engine results. The system, known internally as RankBrain was first revealed by Bloomberg and eventually confirmed by Google. Here is everything that is known publicly about the new ranking signal: RankBrain is the name of Google’s maching learning AI system that functions as one of the