Article by Pierre Zarokian of Submit Express. When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper
Local search is important for Google and has seen many changes over the years. The number of changes has kept SEO professionals and local businesses on their toes. Here is a list of changes Google made to Local search in the recent past: 2016 In 2016, Google shook up the local search market by taking
Article by Fix Bad Reputation. For 1.4 billion of its users, Facebook is where they spend most of their time. One can talk to their friends. They can read the latest news too. In other words, Facebook is the Internet. Especially for those who access it through smartphones. So, businesses should present their message in
Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)
By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be
Understanding and getting results with both SEO and SEM is difficult enough, but as most consultants know, dealing with the management is just as important. Here is what to expect and how to approach the management of your clients: Roles – The first and most important aspect is to know who you will be dealing
By Pierre Zarokian from ReputationStars.com Your reputation is important, especially if your one of the millions who are out of work and looking for a job. You may be one Google search away from employment, so you don’t want sites like TheDirty.com creating problems for you. Sites like TheDirty prey on people who think the
In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP
There is a lot of hype about AI, and specifically Machine Learning, in the news today. A lot of that news is good, and the benefits everyone talks about applies to all fields, even SEO. Machine Learning is all about taking quantities of data that a person could not possibly comprehend and processing it quickly.
Everyone should know by now that SEO is a long-term strategy. Short term tactics that boost ranking tend to get shut down by search engines fast and faster. However, using a few proven tactics, you can generate additional growth for your b2b site in rankings, traffic, and links with a few techniques. The first step