Google knows it has a problem. The quality of their search results was never an issue until the recent fake news epidemic. Before, Google’s algorithm used the popularity of pages to determine both its value and its relevance. However, with such a massive fake news movement, incorrect and sometimes offensive content was surfacing as truth.
An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that
There is supposedly more than 200 signals part of the Google algorithm. It would require a lot of time and money to ensure compliance will all the known signals. The most productive and practical approach would be to look at the most critical elements. There are two types of critical SEO tasks. The first is
Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks
Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)
Summary: Creating a Wikipedia page for your brand or business can bring a substantial amount of traffic as well as other perks. A Wikipedia page can bring an immense amount of publicity to your company, small business, or even yourself (if you just so happen to make a name for yourself). One of the many
Every webmaster or blogger should have a system in place for content creation and ranking those pages in Google. There is evidence that sites that update more frequently has a fresh content association with their site. Here is a three-step process that any webmaster can use to getting content out there and ranking well. Step
When e-commerce sales are broken down by sources, the sales generated by referral traffic and recommendations are third largest behind direct traffic and search engine traffic. That is more sales than from traffic referred from social media. What makes this traffic so valuable? The problem with shopping online is the sheer number of options available.
Sean Garrity of DealCrunch recently sat with Pierre Zarokian, the CEO of Submit Express, to discuss new techniques for reputation management and online marketing. 2016 saw Google bringing even more updates to its robust ranking algorithm, and small businesses should stay up to date with this knowledge if they hope to succeed. Who is Submit
One of the best ways to improve as a writer is to have an editor who can go through your articles and make corrections accordingly. There are automated online services that do this, but none of them are partially effective. For those who don’t have access to an editor or find it too costly, here