Email is a relatively inexpensive marketing strategy that can be used to generate sales. In fact, it is considered to be one of the easiest ways to do so as well.
But this will only work as long as you have a list of subscribers to work with. Here are 3 email marketing tips to help you do just that:
1: Offer Freebies
One way to encourage new signups is by offering freebies. Some of these type of freebies could include reports, videos, tutorials etc. Make sure you obtain an email address from those who access the content. Don’t forget to create quality content with the headline being catchy. As for the content, make sure it delivers on the promise of the headline itself.
2: Create Content For The Internet
People don’t spend a lot of time reading their emails given that they get so many of them. So, make sure you use relevant images apart from breaking content into small chunks too. Be friendly but stick to the point. Use a ‘Read More’ option to allow readers to do just that just in case they’re interested to know more.
3: Encourage Subscribers To Share
Your subscriber list can be increased substantially if you only give your current list of subscribers the ability to share rather easily. All you have to do is offer content that is worth sharing while giving subscribers a number of ways to share. For example, public links, Facebook and Twitter buttons as well as call-to-actions can come in handy in this regard.