The only way to rank higher on Google (or any other search engine for that matter) is to get more backlinks. The best content in the world is pointless if nobody sees it. This is why actually building backlinks is important. The more backlinks to you get, the higher you rank. There are a few very effective ways to build backlinks, here are two of them:
Firstly, you should be aware that social shares do not count as backlinks. Facebook and social networks do not let Google index inner feeds nor do they provide access to the sharing API so these do not directly count towards backlinks. However, social sharing is one of the best ways to get your content in front of as many people as possible. The more people that see it, the higher the chance that someone who runs a website will find the content and link to it. For example, a recipe shared on Pinterest might get picked up by a food blogger doing a recipe roundup. That backlink is extreme valuable as it is also related to the original post.
This technique will work for almost all types of websites. The idea here is to do roundup that will involve linking to a set of articles. Let’s take the above example of a recipe roundup. This round up could be called “The top 20 ways to cook eggs”. This round up will feature every single way of cooking eggs from various different blogs/websites. This will lead them to both link back to you, as it promotes their own work. In addition they are also more likely to share your post to their entire social network.