Understanding and getting results with both SEO and SEM is difficult enough, but as most consultants know, dealing with the management is just as important. Here is what to expect and how to approach the management of your clients: Roles – The first and most important aspect is to know who you will be dealing
By Pierre Zarokian from ReputationStars.com Your reputation is important, especially if your one of the millions who are out of work and looking for a job. You may be one Google search away from employment, so you don’t want sites like TheDirty.com creating problems for you. Sites like TheDirty prey on people who think the
In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP
There is a lot of hype about AI, and specifically Machine Learning, in the news today. A lot of that news is good, and the benefits everyone talks about applies to all fields, even SEO. Machine Learning is all about taking quantities of data that a person could not possibly comprehend and processing it quickly.
Everyone should know by now that SEO is a long-term strategy. Short term tactics that boost ranking tend to get shut down by search engines fast and faster. However, using a few proven tactics, you can generate additional growth for your b2b site in rankings, traffic, and links with a few techniques. The first step
Google is changing the way it handles location-specific search. The changes will affect mobile search, the Google app for iOS, desktop search, and Google Maps. Previously, when you search, your results are shown on a top-level domain that is your country code. Going forward, all search will revert to the location of the device. For
Google was given a fine of $2.9 billion as part of an antitrust finding by the European Commission for favoring its content. The commission has given Google until the 28th of September to propose a remedy, even as the search giant appeals the decision. The formal statement of objections filed in 2015 was the basis
Remarketing is a powerful tool that has seen a resurgence this year as both Google and Bing introduce new tools to target visitors that came close to purchase, only to change their minds. Companies now target these users, and while this is an effective way to increase sales, it does not take advantage of the
Google I/O 2012 saw the introduction of Google Now, a contextual service that provides relevant information based on content, location, and other data from Google properties proactively. Google Now included a voice-assistant that was the primary competitor to Siri at the time. Google even described the service as the future of search. Fast forward to
Google’s Autocomplete is not a new feature, but it is getting some new changes to make the streamlined search feature better. Currently, Google’s autocomplete uses just a few letters to predict an entire query. As you’ll see, there have been some downsides to that process. These new changes may mean big things for the future
