There are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found: Google Webmaster Tools – This is a must have for any webmaster or website
Google is using machine learning to improve its search engine results. The system, known internally as RankBrain was first revealed by Bloomberg and eventually confirmed by Google. Here is everything that is known publicly about the new ranking signal: RankBrain is the name of Google’s maching learning AI system that functions as one of the
At present from the time an article is published, it can take as long as weeks or as little as minutes for the page to appear the in the Google search results. This does depend on the page, the site and how fresh that content needs to be. The more popular the site and the
In email marketing, it’s crucial that you never stop the growth process. Once you’ve started creating a list for your customers through email marketing, you should always strive to make it grow. This will bring in more customers to your business. Following this, you’ll also have the potential to increase sales and increase the awareness
The only way to rank higher on Google (or any other search engine for that matter) is to get more backlinks. The best content in the world is pointless if nobody sees it. This is why actually building backlinks is important. The more backlinks to you get, the higher you rank. There are a few
More and more searches on Google result in a featured snippet at the top the of page above the search results. The snippets only show for question based keywords like “how to create a graph in excel” etc. Getting your content in the featured box can be extremely valuable, as an online study found that
Legitimately getting links for the purpose of SEO is a time consuming task. It involves writing quality content and then taking the time to properly market and promote that content. That often involves contacting other bloggers and social network promotion. That is the white hat way. Unfortunately a lot of people find it easier to
While being creative and original works wonders for marketing, there are times when it is totally unnecessary. This is why it is better to use email marketing templates as it provides all the necessary elements of a marketing message. Some of these include a header image, footer, list of ideas or articles, calls-to-action and a
Customer loyalty programs are founded on the principle that it is less expensive to keep a current customer than to find a new one. Discounts, rewards and cashback seem to be excellent ways to achieve this goal. Yet the use of customer loyalty programs should not be limited to airlines, credit card companies and retail
Email is a relatively inexpensive marketing strategy that can be used to generate sales. In fact, it is considered to be one of the easiest ways to do so as well. But this will only work as long as you have a list of subscribers to work with. Here are 3 email marketing tips to
