Tips to Improve Your Landing Page Conversion Rate

conversion-ratesArticle by Pierre Zarokian of Submit Express.

When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper steps can significantly increase your sales.

Grab Attention

You must first focus on creating a compelling headline so that your prospects will want to read the rest of your sales letter. That requires you to understand their needs and to communicate how your product or service can help them. A good digital agency can help you create a great headline so that you can experience the best possible results.

Pitch Your Offer

Now that you have your prospect’s attention, it’s time to make your sales pitch. You must now carefully describe the benefits and features of your product or service so that your prospects will understand all the ways it will help them. An effective digital ad agency will likely suggest using short paragraphs so that your landing page is easy to read.


No matter how good your product or service, most customers are naturally mistrusting of businesses with which they are not familiar. Most people have bought a product that did not work as it was intended. You can combat this problem and gain trust by offering to give a refund to those who are not happy with their purchase.

Call to Action

At the end of your landing page, you must include a call to action so that your prospects become customers. For the best results, include a short list to remind them of the benefits they are about to receive.

Submit Express is an SEO company in Los Angeles offering advanced marketing solutions to businesses of all sizes. Learn more at