An effective link building campaign has proper research and analysis as a foundation. Here is a four-step outline for link research and analysis: Locate opportunities To maximize the impact of your link building campaign, you will need to look at the opportunities in your niche. Use keyword research to locate potential ranking for terms that
Local search is important for Google and has seen many changes over the years. The number of changes has kept SEO professionals and local businesses on their toes. Here is a list of changes Google made to Local search in the recent past: 2016 In 2016, Google shook up the local search market by taking
In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP
Google is changing the way it handles location-specific search. The changes will affect mobile search, the Google app for iOS, desktop search, and Google Maps. Previously, when you search, your results are shown on a top-level domain that is your country code. Going forward, all search will revert to the location of the device. For
Google I/O 2012 saw the introduction of Google Now, a contextual service that provides relevant information based on content, location, and other data from Google properties proactively. Google Now included a voice-assistant that was the primary competitor to Siri at the time. Google even described the service as the future of search. Fast forward to
Google knows it has a problem. The quality of their search results was never an issue until the recent fake news epidemic. Before, Google’s algorithm used the popularity of pages to determine both its value and its relevance. However, with such a massive fake news movement, incorrect and sometimes offensive content was surfacing as truth.
There is supposedly more than 200 signals part of the Google algorithm. It would require a lot of time and money to ensure compliance will all the known signals. The most productive and practical approach would be to look at the most critical elements. There are two types of critical SEO tasks. The first is
Article by Pierre Zarokian. One of the biggest mistakes most bloggers make is that they write great content and expect to get traffic without promotion. Unless the blog already has a significant following, backlinks and social shares need to be earned. One of the best methods of getting these links and shares is using blogger
As a webmaster, you might have heard of two of the most important parts of the core Google algorithm: Penguin and Panda. Penguin looks at the quality of incoming links. Panda, on the other hand, takes the opposite tack and looks for low-quality content on the site. Panda was initially introduced to deal with the
At present from the time an article is published, it can take as long as weeks or as little as minutes for the page to appear the in the Google search results. This does depend on the page, the site and how fresh that content needs to be. The more popular the site and the
